Consumer Acceptance of Online Agent Advice: Extremity and Positivity Effects

By Andrew D. Gershoff, Ashesh Mukherjee. 2003

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

  1. Lingxiao Huang
  2. Gediminas Adomavicius
  3. Jingjing Zhang
  4. Bo Sophia Xiao
  5. Nisheeth K. Vishnoi
  6. Izak Benbasat
  7. Donnavieve N. Smith
  8. Georgiana Craciun

Citations in the corpus