Corporate Social Responsibility, Customer Satisfaction, and Market Value

By Xueming Luo, C. Bhattacharya. 2006

3,409 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/a28497f007417f4daf74542c1215f876ad984f96

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Citations in the corpus

Is Doing Good Good for You? How Corporate Charitable Contributions Enhance Revenue Growth (2009, neutral): “Luo and Bhattacharya (2006) report that corporate social responsibility, as measured by Fortune’s annual subjective ranking of the ‘most admired companies,’ is positively associated with customer satisfaction.”
Corporate Social Responsibility and Firm Risk: Theory and Empirical Evidence (2019, positive): “Following an extensive marketing literature (see e.g. Luo and Bhattacharya, 2006, 2009), we model an investment in CSR as a mechanism to acquire customer loyalty.”
Corporate social responsibility and customer loyalty in intercity bus services (2017, background): “…satisfaction, customers are more likely to develop a sense of connection with a socially responsible company through CSR activities, thus having a better perceived value and consequently a higher satisfaction with the products or services provided by the company (Luo and Bhattacharya, 2006).”
The effects of corporate social responsibility on consumer loyalty through consumer perceived value (2019, background): “…with consumers that we can consider CSR as an element generating value for the consumer (Alrubaiee et al., 2017; Jonikas, 2013; Lee et al., 2012; Luo & Bhattacharya, 2006; Pivato et al., 2008; Pomering & Dolnicar, 2009; Swaen & Chumpitaz, 2008), the approach to this relationship being one of…”
Institutional legitimacy and norms-based CSR marketing practices: Insights from MNCs operating in a developing economy (2015, background): “In this vein, especially in developing markets, corporations’ strategic CSR activities are one of the most effective marketing tools for the promotion of their domestic and international brands (Balmer and Greyser, 2006; Du et al., 2010; Luo and Bhattacharya, 2006; Torres et al., 2012; Zeng et al., ”
Social Responsibility and the Olympic Games: The Mediating Role of Consumer Attributions (2010, background): “This increasing commitment to CSR is fostered by the growing sense that consumers reward corporate citizens through sustained patronage (Brown and Dacin, 1997; Klein and Dawar, 2004; Lichtenstein et al., 2004; Luo and Bhattacharya, 2006; Sen and Bhattacharya, 2001; Sen et al., 2006), particularly wi”
Effects of corporate social responsibility on customer satisfaction and organizational attractiveness: A signaling perspective (2019, neutral): “The survey conducted by Luo and Bhattacharya (2006) reveals that, in firms with low innovativeness capability, CSR actually re‐ duces customer satisfaction levels and harms market value through lower customer satisfaction.”
Building innovation capability: The role of top management innovativeness and relative-exploration orientation (2017, positive): “Tobin's q was operationalized as the ratio of a firm's market value to its total assets (Luo & Bhattacharya, 2006).”
Washing Away Your Sins? Corporate Social Responsibility, Corporate Social Irresponsibility, and Firm Performance (2016, background): “Existing literature (e.g., Kotchen and Moon 2012; Luo and Bhattacharya 2006; Margolis, Elfenbein, and Walsh 2007) has studied and modeled only one or at best two mechanisms simultaneously; such an approach, however, is limited because it does not permit addressing concomitant effects among the four…”
Supplier Encroachment with a Dual‐Purpose Retailer (2021, neutral): “CSR can serve as a differentiation strategy for a ﬁrm or product (e.g., Albuquerque et al. 2019, Gao 2020, Luo and Bhattacharya 2006).”
Customer expectations of CSR, perceived service quality and brand effect in Thai retail banking (2009, background): “Luo and Bhattacharya (2006) noted that in today’s competitive service market environments, corporate social responsibility (CSR) represents a high profile notion Each of the authors made an equal contribution to this paper.”
Consequences of “greenwashing” (2015, background): “Social responsibility perceptions affect the image of brands and firms, the propensity of consumers to buy brands and patronize retailers and the financial performance of firms (Luo and Bhattacharya, 2006).”