Mark Houston
Marketing · 2000–2020
A researcher in the Science corpus: 13 papers; trusts 10 researchers and is trusted by 11 researchers here, as inferred from the citation graph.
Subfields
- Marketing — 74 citations into it; #1,826 of 6,289 by trust here, #1,565 by citations
- Organizational Behavior and Human Resource Management — 44 citations into it; #2,798 of 8,741 by trust here, #2,363 by citations
- Sociology and Political Science — 42 citations into it; #7,174 of 22,756 by trust here, #4,924 by citations
- Strategy and Management — 31 citations into it
- Economics and Econometrics — 23 citations into it
- Management Science and Operations Research — 12 citations into it; #7,506 of 11,946 by trust here, #4,746 by citations
- Information Systems and Management — 11 citations into it; #3,527 of 3,842 by trust here, #2,463 by citations
- Visual Arts and Performing Arts — 5 citations into it; #249 of 285 by trust here, #95 by citations
Whom Mark Houston trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
- Lawrence M. Leemis
- Thorsten Hennig-Thurau
- A. Rindfleisch
- Robert W. Palmatier
- Bernard Walter Silverman
- Rajdeep Grewal
- Oded Netzer
- Sandy D. Jap
- Anita Elberse
Who trusts Mark Houston overall
- Anna M. Costello
- Sascha Raithel
- Marko Sarstedt
- Weng Marc Lim
- Xueming Luo
- M. Hiebl
- Sebastian Scharf
- Thorsten Hennig-Thurau
- Robert W. Palmatier
- Manfred Schwaiger
Papers from Mark Houston's perspective
Ordered by how strongly the researchers Mark Houston trusts endorse each paper. Same corpus, a different order for every researcher.
- Cross-Sectional versus Longitudinal Survey Research: Concepts, Findings, and Guidelines
- Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies
- Access-Based Consumption: The Case of Car Sharing
- An attitudinal model of technology-based self-service: Moderating effects of consumer traits and situational factors
- Control Mechanisms and the Relationship Life Cycle: Implications for Safeguarding Specific Investments and Developing Commitment
- Production, Consumption, Prosumption
- The Sharing Economy: The End of Employment and the Rise of Crowd-Based Capitalism
- A Hidden Markov Model of Customer Relationship Dynamics (Marketing science (Providence, R.I.))
- The Effects of Brand Relationship Norms on Consumer Attitudes and Behavior
- Consumer File Sharing of Motion Pictures
Their papers
- Marketing in the Sharing Economy (2019) — 650 citations
- Does innate consumer innovativeness relate to new product/service adoption behavior? The intervening role of social learning via vicarious innovativeness (2007) — 200 citations
- Relationship Velocity: Toward a Theory of Relationship Dynamics (2013) — 350 citations
- Assessing the validity of secondary data proxies for marketing constructs (2004) — 98 citations
- Returns on Business-to-Business Relationship Marketing Investments: Strategies for Leveraging Profits (2006) — 215 citations
- Why systematic review papers and meta-analyses matter: an introduction to the special issue on generalizations in marketing (2020) — 248 citations
- The Last Picture Show? Timing and Order of Movie Distribution Channels (2007) — 147 citations
- Review articles: purpose, process, and structure (2018) — 840 citations
- Transformational Relationship Events (2015) — 149 citations
- Conceptualizing and Measuring the Monetary Value of Brand Extensions: The Case of Motion Pictures (2009) — 160 citations
- Barriers to Matching New Technologies and Market Opportunities in Established Firms (2003) — 118 citations
- Buyer–Supplier Contracts versus Joint Ventures: Determinants and Consequences of Transaction Structure (2000) — 198 citations
- A Rexamination of the Motives and Gains in Joint Ventures (2000) — 158 citations