Assessing the validity of secondary data proxies for marketing constructs

By Mark Houston. 2004

98 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/f90f7719a4a02ae79c8b34cb2c6febec443ba843

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Marko Sarstedt
2. Manfred Schwaiger
3. Sebastian Scharf
4. Sascha Raithel
5. Christian M. Ringle
6. Jörg Henseler
7. Joseph F. Hair
8. Jun-Hwa (Jacky) Cheah

In Organizational Behavior and Human Resource Management

1. Manfred Schwaiger
2. Sebastian Scharf
3. Marko Sarstedt
4. Sascha Raithel
5. Christian M. Ringle
6. Jörg Henseler
7. Joseph F. Hair
8. Jun-Hwa (Jacky) Cheah

In Sociology and Political Science

1. Sebastian Scharf
2. Marko Sarstedt
3. Manfred Schwaiger
4. Sascha Raithel
5. Christian M. Ringle
6. Joseph F. Hair

Citations in the corpus

• On the value relevance of customer satisfaction. Multiple drivers and multiple markets (2012, methodology): “validity of the secondary measures used in this study (Houston 2004).”