Abhigyan Sarkar
Marketing · 2011–2014
A researcher in the Science corpus: 3 papers; trusts 1 researcher and is trusted by 1 researcher here, as inferred from the citation graph.
Subfields
- Marketing — 9 citations into it; #5,714 of 6,289 by trust here, #4,183 by citations
- Organizational Behavior and Human Resource Management — 5 citations into it; #8,050 of 8,741 by trust here, #7,229 by citations
Whom Abhigyan Sarkar trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
Who trusts Abhigyan Sarkar overall
- S. Mohseni
- Umair Akram
- Sreenivasan Jayashree
- Abhishek Dwivedi
- Hilal Özen
- Sajad Rezaei
- Jiaming Fang
- Hans Rüdiger Kaufmann
- Peng Hui
- Azilah Kasim
Papers from Abhigyan Sarkar's perspective
Ordered by how strongly the researchers Abhigyan Sarkar trusts endorse each paper. Same corpus, a different order for every researcher.
- HEDONIC AND UTILITARIAN MOTIVATIONS FOR ONLINE RETAIL SHOPPING BEHAVIOR
- Non‐functional motives for online shoppers: why we click
- A latent class segmentation analysis of e-shoppers
- Atmospheric Effects on Shopping Behavior: A Review of the Experimental Evidence
- Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology
- Testing Structural Equation Models
- Protocol Analysis: Verbal Reports as Data
- The role of pleasant music in servicescapes: A test of the dual model of environmental perception ☆
- The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions
- Color and shopping intentions: The intervening effect of price fairness and perceived affect
Their papers
- Examination of the roles played by brand love and jealousy in shaping customer engagement (2014) — 138 citations
- Understanding and measuring romantic brand love (2012) — 106 citations
- Impact of Utilitarian and Hedonic Shopping Values on Individual's Perceived Benefits and Risks in Online Shopping (2011) — 177 citations