Impact of Utilitarian and Hedonic Shopping Values on Individual's Perceived Benefits and Risks in Online Shopping

By Abhigyan Sarkar. 2011

177 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/1461ca52c1a69695324f8f80aba9126a444a726a

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

Citations in the corpus

Factors Affecting Online Impulse Buying: Evidence from Chinese Social Commerce Environment (2018, background): “Contrary to [11,55,63], it was shown that hedonic shopping motivation is foremost in the case of buying online whereas two earlier studies found it significantly important in the case of traditional store shopping.”
Shopping online without thinking: being emotional or rational? (2014, background): “Some of the studies assume hedonic shopping motivation as a unidimensional construct (Sarkar, 2011; Kim and Eastin, 2011; Park et al., 2012) while others use a multidimensional scale (Arnold and Reynolds, 2003; Kim, 2006; To et al.”
Attracting tourists to travel companies’ websites: the structural relationship between website brand, personal value, shopping experience, perceived risk and purchase intention (2018, methodology): “The utilitarian value is the assumption that customers are rational in problem solving (Rintamaki, Kanto, Kuusela, & Spence, 2006) and thus look for utilitarian benefits such as satisfactory outcome, ease of use (Bridges & Florsheim, 2008), product quality and convenience (Sarkar, 2011).”
Consumer Heterogeneity, Perceived Value, and Repurchase Decision-Making in Online Shopping: The Role of Gender, Age, and Shopping Motives (2016, background): “Task-focused motivation has been emphasized and studied extensively in an online shopping environment while experiential motivation has been overlooked, considering that most of consumers shop online with task-focused motivation [Sarkar 2011; To et al. 2007; Zhou et al. 2007].”
Identifying moderators of brand attachment for driving customer purchase intention of original vs counterfeits of luxury brands (2016, background): “Concerning personal factors, attitudes towards buying counterfeits driven by economic and hedonic benefits are consistently cited in the literature as antecedents of consumer behaviour (Arnold & Reynolds, 2003; Babin et al., 1994; Batra & Ahtola, 1990; Dhar & Wertenbroch, 2000; Sarkar, 2011).”