A latent class segmentation analysis of e-shoppers
By Amit Bhatnagar, S. Ghose. 2004
344 citations recorded by the source corpus.
Subfields: Marketing, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/5d12034c65f00f1ad3b2283e656573418e92a30b
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Citations in the corpus
- Impact of Utilitarian and Hedonic Shopping Values on Individual's Perceived Benefits and Risks in Online Shopping (2011, background): “On the other hand, hedonic buying motives are related to emotional needs of individuals for enjoyable and interesting shopping experiences (Bhatnagar & Ghosh, 2004).”