Color and shopping intentions: The intervening effect of price fairness and perceived affect

By Barry J. Babin, D. Hardesty, Tracy A. Suter. 2003

479 citations recorded by the source corpus.

Subfields: Marketing, Social Psychology

View Paper: https://www.semanticscholar.org/paper/65356ed769ebb685542f1a8ae09b1d25136324de

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Sharron J. Lennon
2. Minjeong Kim
3. J. Chébat
4. Richard Michon
5. Joanne Yip
6. Chee Yew Wong
7. D. Law
8. Saïd Aboubaker Ettis

In Social Psychology

1. Sharron J. Lennon
2. J. Chébat
3. Saïd Aboubaker Ettis
4. Minjeong Kim
5. Kim K. P. Johnson
6. Barry J. Babin
7. Paul W. Ballantine
8. Richard Michon

Citations in the corpus

• Effects of web site atmospherics on consumer responses: music and product presentation (2009, background): “In one consumer behavior study, Babin et al. (2003) defined emotion as encompassing terms with affect and mood as particular types or examples of emotion.”
• Atmospheric cues and their effect on the hedonic retail experience (2010, background): “Previous research (Crowley, 1993; Babin et al., 2003) has tended to concentrate simply on the effect of individual colours, so in keeping with the holistic theme, contemplation of the spectrum of colours present is important in understanding how colour can impact on the hedonic experience.”