The role of pleasant music in servicescapes: A test of the dual model of environmental perception ☆

By Sylvie Morin, Laurette Dube, J. Chébat. 2007

229 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/12058b65f62fcd092f85eb2b779883d1b800056e

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In Organizational Behavior and Human Resource Management

Citations in the corpus

Atmospheric cues and their effect on the hedonic retail experience (2010, background): “atmospheric variables such as music (Milliman, 1982; Morin et al., 2007; Yalch and Spangenberg, 2000), colour (Bellizzi and Hite, 1992), odour/scent (Hirsch, 1995; Michon et al.”
Music and consumption experience: a review (2011, background): “Pleasant music has favourable effects on service outcomes in terms of service evaluations and purchase intentions ( Morin et al. , 2007”
Store Environment, Personality Factors and Impulse Buying Behavior in Egypt: The Mediating Roles of Shop Enjoyment and Impulse Buying Tendencies (2015, methodology): “Store environment factors was measured using twelve items that assess four aspects of store environment: music (three items adopted from [43], light (three items adopted from [3,53,58]), employees support and store layout (six items adopted from [19]).”
The Effect of Collectivism on the Importance of Relationship Quality and Service Quality for Behavioral Intentions: A Cross-National and Cross-Contextual Analysis (2010, background): “In addition, consumer behavior may also differ according to the attitude toward the service environment offerings, such as the use of pleasant music (Morin, Dubé, and Chebat 2007).”
The impact of the servicescape on the desire to stay in convention and exhibition centers: The case of Macao (2012, background): “The effects of music on customers’ moods (Mattila and Wirtz, 2001), purchase intentions (Areni and Kim, 1993), as well as on service outcomes (Morin et al., 2007) have also been documented extensively in servicescape studies.”
An expanded servicescape perspective (2011, background): “Given the lucrative potential of even modicum traces of CCI in physical and virtual service settings, Nicholls (2010) urged marketing managers to manage CCI creation and sustenance instead of simply allowing it to emerge as a natural occurrence among a group of customers.”