Examination of the roles played by brand love and jealousy in shaping customer engagement

By Abhigyan Sarkar, S. Sreejesh. 2014

138 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/20bc304f3ff7c92960a057da6ada2a3fa3f24663

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Abhishek Dwivedi

In Organizational Behavior and Human Resource Management

1. Abhishek Dwivedi

In Sociology and Political Science

1. Abhishek Dwivedi

Citations in the corpus

• A higher-order model of consumer brand engagement and its impact on loyalty intentions (2015, background): “Recent research suggests that consumers actively engage with product brands (Sarkar and Sreejesh, 2014).”
• Antecedents and outcomes of brand love: the mediating role of brand loyalty (2018, background): “Recently, academic research concentrating on brand love and other related concepts have become gradually intense within the extant literature (e.g. Albert, Merunka, and Valette-Florence 2008; Huber, Meyer, and Schmid 2015; Sarkar and Sreejesh 2014).”