Martin Heinberg

Marketing · 2017

A researcher in the Science corpus: 1 paper; trusts 3 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 10 citations into it
• Strategy and Management — 8 citations into it
• Organizational Behavior and Human Resource Management — 5 citations into it

Whom Martin Heinberg trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Boris Bartikowski
2. Gianfranco Walsh
3. Kent Walker
4. Piyush Sharma
5. Amna Kirmani
6. Boonghee Yoo
7. Joseph M. Johnson

Papers from Martin Heinberg's perspective

Ordered by how strongly the researchers Martin Heinberg trusts endorse each paper. Same corpus, a different order for every researcher.

1. A Systematic Review of the Corporate Reputation Literature: Definition, Measurement, and Theory
2. No Pain, No Gain: A Critical Review of the Literature on Signaling Unobservable Product Quality
3. Culture and age as moderators in the corporate reputation and loyalty relationship
4. Signaling Theory: A Review and Assessment
5. Developing and validating a multidimensional consumer-based brand equity scale
6. Country of origin effects in developed and emerging markets: Exploring the contrasting roles of materialism and value consciousness
7. Exploring corporate ability and social responsibility associations as antecedents of customer satisfaction cross-culturally
8. Drivers of Success for Market Entry into China and India
9. Corporate social responsibility and financial performance: correlation or misspecification?
10. Corporate Social Responsibility, Customer Satisfaction, and Market Value

Their papers

• Do corporate image and reputation drive brand equity in India and China? - Similarities and differences (2017) — 145 citations