Drivers of Success for Market Entry into China and India

By Joseph M. Johnson, Gerard J. Tellis. 2007

333 citations recorded by the source corpus.

Subfields: Accounting, Economics and Econometrics, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/b6157acb06318a79187a92d4086fb6df0fad7c07

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Accounting

1. Chang Hoon Oh
2. D. Lim
3. Alan M. Rugman
4. Alain Verbeke
5. K. Meyer
6. Christian Geisler Asmussen

In Economics and Econometrics

1. Chang Hoon Oh
2. D. Lim
3. Alan M. Rugman
4. Alain Verbeke
5. Ans Kolk
6. Simon Collinson

In Strategy and Management

1. Chang Hoon Oh
2. D. Lim
3. Martin Heinberg
4. H. Erkan Ozkaya
5. Markus Taube
6. Alan M. Rugman
7. Alain Verbeke
8. K. Meyer

Citations in the corpus

• The regional and global competitiveness of multinational firms (2012, methodology): “For example, Balabanis and Diamantopoulos (2004) use the national competitiveness rankings based on WEF Current Competitiveness Index (CCI), and Johnson and Tellis (2008) measure economic distance between two countries based on per capita GNP.”
• Do corporate image and reputation drive brand equity in India and China? - Similarities and differences (2017, background): “…recognizes China and India as the two major emerging economies (Peng, Wang, & Jiang, 2008) but treats them as one entity, e.g., representing the BRICs, or emerging markets (e.g., Khavul, Peterson, Mullens, & Rasheed, 2010; Sharma, 2011) (with Johnson & Tellis, 2008 as a notable exception).”