Country of origin effects in developed and emerging markets: Exploring the contrasting roles of materialism and value consciousness

By Piyush Sharma. 2011

462 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/01356565ff241753872cf515878595023a80ee9d

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Citations in the corpus

Emerging versus developed economy consumer willingness to pay for environmentally sustainable food production: a choice experiment approach comparing Indian, Chinese and United Kingdom lamb consumers (2016, background): “…the country-of-origin influence on product choice, emerging economy consumer preference for foreign rather than domestic production is supported by Sharma (2011) who found that Chinese and Indian consumers preferred cars imported from developed countries rather than cares from emerging country…”
Factors Influencing Organic Food Purchase Intention in Developing Countries and the Moderating Role of Knowledge (2019, background): “This decision can be influenced by various factors, such as product feature, the perception of other consumers, and perception of the manufacturing country [36], which frequently originates from quality concerns [37].”
Advancing sustainable consumption in the UK and China: the mediating effect of pro-environmental self-identity (2015, unknown): “They have a higher propensity to display their acquisitions to others (IPSOS, 2013; Sharma, 2011) and far greater self-inflicted pressure than Europeans to acquire money, enabling them to define their success by what they own.”
Appraising the influence of pro-environmental self-identity on sustainable consumption buying and curtailment in emerging markets: Evidence from China and Poland (2017, unknown): “This is hampered by a lack of culturally-informed, conceptually-rich and multi-behavioral studies critically analyzing consumption behaviors of consumers in emerging markets (Sharma, 2011; Sheth, 2011; Steg, Bolderdijk, Keizer, & Perlaviciute, 2014).”
Customer involvement capability and service firm performance: The mediating role of innovation (2017, background): “The specific country findings attest to the fact that context is an important element in strategic management (Boso, Story, & Cadogan, 2013; Hoskisson et al., 2000) and international marketing (Sharma, 2011; Sheth, 2011).”
Do corporate image and reputation drive brand equity in India and China? - Similarities and differences (2017, background): “…recognizes China and India as the two major emerging economies (Peng, Wang, & Jiang, 2008) but treats them as one entity, e.g., representing the BRICs, or emerging markets (e.g., Khavul, Peterson, Mullens, & Rasheed, 2010; Sharma, 2011) (with Johnson & Tellis, 2008 as a notable exception).”