A Systematic Review of the Corporate Reputation Literature: Definition, Measurement, and Theory

By Kent Walker. 2010

894 citations recorded by the source corpus.

Subfields: Communication, Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/1b8bb99420ca7418d8713a8a431d66b97b99c1ba

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Communication

In Marketing

In Strategy and Management

Citations in the corpus

The moderating influences on the relationship of corporate reputation with its antecedents and consequences: A meta-analytic review (2015, methodology): “Given this value-creating resource, numerous research studies have been conducted into the antecedents and consequences of corporate reputation (Chun, 2005; Walker, 2010).”
Do corporate image and reputation drive brand equity in India and China? - Similarities and differences (2017, background): “For product brand equity, the key stakeholders are potential and actual customers (Walker, 2010) and they are thus the target of corporate branding endeavours to raise the corporate image (Abratt & Kleyn, 2012).”
Toward a Comprehensive Understanding of Corporate Reputation: Concept, Measurement and Implications (2012, background): “Walker (2010) divided corporate reputation definitions into 5 groups: (1) perceptual definitions which focus on defining corporate reputation as stakeholder’s viewpoints about the overall perceptions regarding both internal and external aspects about an organization, (2) aggregate definitions which…”
From Doing Good to Looking Even Better: The Dynamics of CSR and Reputation (2019, background): “As an overall measure of reputation, MAC continues to be the most widely used measure of reputation (Walker, 2010; Walker & Dyke, 2014).”
The Harm of Symbolic Actions and Green-Washing: Corporate Actions and Communications on Environmental Performance and Their Financial Implications (2012, background): “First, prior research typically discusses environmental performance as an all-encompassing construct, similar to reputation (i.e., see review, Walker 2010).”
The Impact of Corporate Reputation and Reputation Damaging Events on Financial Performance: Empirical Evidence from the Literature (2015, methodology): “Toward this end, the Web of Science database was used as one of the largest databases, which includes a large range of disciplines (see also Walker, 2010, p. 359).”
Linking corporate social responsibility to corporate reputation: A study on understanding behavioral consequences (2012, background): “This theory is particularly instrumental in explaining how corporate social performance influences reputation given the preeminence of marketing efforts that highlight the social responsibility of companies (Walker, 2010).”
Corporate social responsibility, the cost of equity capital and ownership structure: An analysis of Chinese listed firms (2015, background): “However, the reputation index has always been criticized for its subjectivity (Fryxell and Wang, 1994), and TRI and the generosity index reflect only a few of the factors that constitute CSR (Walker, 2010).”
Hotel image and reputation on building customer loyalty: An empirical study in Macau (2019, background): “Therefore, the corporate image can be described as the desired image for which an organization would like people to think about it (Walker, 2010).”