Culture and age as moderators in the corporate reputation and loyalty relationship

By Boris Bartikowski, Gianfranco Walsh, S. Beatty. 2011

157 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/c949b3233abff4f48fff513403dd63da4346946c

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Citations in the corpus

The Impact of Corporate Reputation and Reputation Damaging Events on Financial Performance: Empirical Evidence from the Literature (2015, background): “Using an online survey with 1,105 participants in three countries (France, U.K., U.S.) for two service categories (retailing, fast-food restaurants), Bartikowski et al. (2011) also observe that customer-based reputation has a positive impact on affective loyalty (respondents’ feelings about their…”
Investing in customer loyalty: the moderating role of relational characteristics (2015, background): “Relationship age is positively related to the market value creation (Galbreath 2002), corporate reputation (Bartikowski et al. 2011), and profitability (Reinartz and Kumar 2003).”
The moderating influences on the relationship of corporate reputation with its antecedents and consequences: A meta-analytic review (2015, methodology): “There are at least three reasons for this: cultural differences (Bartikowski et al., 2011), institutional factors (Eichner, 2012) and cross-national distance variables (Berry, Guille'n, & Zhou, 2010).”
Do corporate image and reputation drive brand equity in India and China? - Similarities and differences (2017, methodology): “Signalling theory, originating in economics (e.g., Shapiro, 1983), has been used frequently in the business arena (e.g., Bartikowski et al., 2011; Yang &Mai, 2010).”
Reputation, subjective well-being, and environmental responsibility: the role of satisfaction and identification (2018, background): “…outcomes (e.g. Gatzert, 2015; Koh et al., 2009; Rose & Thomsen, 2004; Saeidi et al., 2015; Wang et al., 2016; Weng & Chen, 2017) or customer behaviors towards a company (e.g. Bartikowski et al., 2011; Caruana & Ewing, 2010; Keh & Xie, 2009; Loureiro & Kastenholz, 2011; Swoboda et al., 2013).”
Factors influencing student satisfaction in universities in the Gulf region: does gender of students matter? (2013, background): “In a society with high UAI, reputation plays an important role in consumer behavior (Bartikowski et al., 2011).”
Linking corporate social responsibility to corporate reputation: A study on understanding behavioral consequences (2012, background): “While there are studies that analyze the effects of CR on customer outcomes such as customer citizenship behavior (Bartikowski et al., 2011), customer loyalty (Bontis et al., 2007), and affective and intentional loyalty (Bartikowski et al., 2011); or employee outcomes such as employee turnover…”
The Effects of Corporate Social Responsibility on Customer Loyalty: The Mediating Effect of Reputation in Cooperative Banks Versus Commercial Banks in the Basque Country (2017, background): “Given that CR has also been considered as an antecedent of loyalty (Bartikowski et al. 2011), these relations are also studied in the analysis (see Table 3 ‘‘Hypotheses testing’’ section).”