The Myth of Globalization

By P. Gwynne. 2003

254 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/5ddf1fd3162018e96cff79369cfc20c9174166cc

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Citations in the corpus

Adaptation of International Marketing Strategy Components, Competitive Advantage, and Firm Performance: A Study of Hong Kong Exporters (2001, background): “First, we investigate a firm’s adaptation strategy after it enters the market as well as at the point of market entry (Douglas and Wind 1987).”
Psychic distance, marketing strategy and performance in export ventures of Brazilian firms (2009, background): “overly simplistic, myopic, and contrary to the marketing concept (Douglas and Wind 1987; Wind 1986).”
Antecedents and Outcomes of Exporter–Importer Relationship Quality: Synthesis, Meta-Analysis, and Directions for Further Research (2014, background): “…environments (e.g., regulatory frameworks, market characteristics, competitive intensity) and organizations (e.g., organization structures, information systems, communication procedures) between interacting parties (Douglas and Wind 1987; Magnusson et al. 2013; Theodosiou and Leonidou 2003).”
Marketing strategy determinants of export performance: a meta-analysis (2002, background): “First, it reflects a customer-orientation posture because the exporter systematically evaluates buyer behavior and host market characteristics (Douglas and Wind, 1987).”
Marketing program standardization: A cross-country exploration (2004, background): “However, some studies have cautioned that pressures for global integration are often misinterpreted and that subsidiaries frequently adopt programs that are either too standardized or too localized (Birkinshaw, Morrison, & Hulland, 1995; Douglas & Wind, 1987; Yip, 1995).”