A Resource-Based Model of Market Learning in the Subsidiary: The Capabilities of Exploration and Exploitation

By Ayşegül Özsomer, Esra F. Gençtürk. 2003

139 citations recorded by the source corpus.

Subfields: Accounting, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/937956b1725920dce8285aa5a3e1205d43f4da1b

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Citations in the corpus

Knowledge structure in international marketing: a multi-method bibliometric analysis (2012, background): “2005; Verlegh 2007), animosity and ethnocentrism have been acknowledged as important in both the managerial and consumer contexts (Cavusgil et al. 2005; Özsomer and Genctürk 2003).”
The Trade-off between Customer and Technology Orientations: Impact on Innovation Capabilities and Export Performance (2011, background): “…capabilities because returns from exploration are uncertain, often negative, 38 Journal of International Marketing and attained over the long run, while exploitation generates more positive, proximate, and predictable returns (Levinthal and March 1993; March 1991; Özsomer and Gençtürk 2003).”
Export Promotion Strategy and Performance: The Role of International Experience (2011, background): “…actions in relation to the identified categories (Barreto and Baden-Fuller 2006).2 Mimicking behaviors are likely to be prominent in cases in which the firm is following an exploitationtype learning strategy (exporting) and gradually adapts to foreign market conditions (Özsomer and Gençtürk 2003).”
Relationship Capabilities, Quality, and Innovation as Determinants of Export Performance (2009, background): “Recent studies using the RBV from a dynamic perspective have often followed an organizational learning approach (see Acedo, Barroso, and Galan 2006; Özsomer and Gençtürk 2003).”
Exploitative Learning and Entrepreneurial Orientation Alignment in Emerging Young Firms: Implications for Market and Response Performance (2007, unknown): “Explorative and exploitative learning reflect different capabilities for knowledge production, affect the nature of knowledge produced and the behaviours necessary to create it (Özsomer and Gençtürk, 2003).”
The role of past performance in export ventures: a short-term reactive approach (2008, background): “Hence, research opportunities exist in the investigation of learning simultaneously through exploration- and exploitation-type capabilities (cf. Atuahene-Gima, 2005; March, 1991; Özsomer & Gençtürk, 2003).”