Marketing program standardization: A cross-country exploration

By Ayşegül Özsomer, B. Simonin. 2004

180 citations recorded by the source corpus.

Subfields: Management Information Systems, Management of Technology and Innovation, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/ca6e155292b8062c4d430670463f8488ae617c58

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Management Information Systems

1. Ayşegül Özsomer
2. Abby Ghobadian
3. Constantine S. Katsikeas
4. A. Black
5. Ramakrishnan Ramanathan
6. David Hasin
7. Golam Kabir

In Management of Technology and Innovation

1. F. Mavondo
2. Ayşegül Özsomer
3. Abby Ghobadian
4. David Gallear
5. Magnus Hultman
6. Ramakrishnan Ramanathan

In Organizational Behavior and Human Resource Management

1. Ayşegül Özsomer
2. Abby Ghobadian
3. Constantine S. Katsikeas
4. A. Black
5. David Gallear
6. Magnus Hultman
7. Ramakrishnan Ramanathan
8. F. Mavondo

Citations in the corpus

• Environmental regulations, innovation and firm performance: A revisit of the Porter hypothesis (2017, background): “the Western (UK) and the Eastern (China) part of the world, and also from a developed (UK) economy and an emerging economy (China) (c.f., Zhu et al., 2003; Ozsomer and Simonin, 2004).”
• Export Promotion Strategy and Performance: The Role of International Experience (2011, background): “The majority of contingency theory studies (e.g., Özsomer and Simonin 2004; Sousa and Bradley 2008) have purely described the associations among environmental structure, international marketing strategy conduct, and performance.”
• Psychic Distance: Antecedents, Retail Strategy Implications, and Performance Outcomes (2008, background): “Jaworski, Bernard and Ajay Kohli (1993), “Market Orientation: Antecedent and Consequences,” Journal of Marketing, 57 (July), 53–70.”
• Implications of perceived competitive advantages, adaptation of marketing tactics and export commitment on export performance (2010, unknown): “…of adaptation versus standardization is a function of a product’s characteristics, industry, market, organization, and environmental characteristics (Calantone, Kim, Schmidt, & Cavusgil, 2006; Jain, 1989; Özsomer & Simonin, 2004; Schuh, 2000; Zou & Cavusgil, 1996; Zou, Andrus, & Norvell, 1997).”
• Global Brand Purchase Likelihood: A Critical Synthesis and an Integrated Conceptual Framework (2008, background): “Such a global positioning increases in its strategic appeal as consumers around the world develop similar needs and tastes (Hassan and Katsanis 1994; Özsomer and Simonin 2004).”
• The Interplay between Global and Local Brands: A Closer Look at Perceived Brand Globalness and Local Iconness (2012, background): “…on global branding (e.g., Dimofte, Johansson, and Ronkainen 2008; Strizhakova, Coulter, and Price 2008) and on marketing standardization (e.g., Özsomer and Simonin 2004; Zou and Cavusgil 2002), global brands should emphasize their global reach, their universal availability and recognition,…”