Total Global Strategy

By George S. Yip. 2001

292 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/576d553c3487ff5469312188866340c8938ab5e8

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Citations in the corpus

International entrepreneurship and the small business (2004, background): “…poly- or ethnocentric strategies, organizational structures and cultures (Perlmutter 1969, Hamel and Prahalad 1985, Kogut 1985, Ghoshal 1987, Yip 1992) could be used to evaluate how small firms attempt to survive competitive global markets (Levitt 1983, Bartlett and Ghoshal 1989, Ohmae…”
Globalization of HR at function level: four UK-based case studies of the international recruitment and selection process (2007, background): “4 The progressive building of international capabilities within organizations (Ashkenas et al., 1995; Caves, 1996; De Saá-Pérez and Garcı́a-Falcón, 2002; Dunning, 1993; Hamel and Prahalad, 1985; Prahalad and Doz, 1987; Stonehouse et al., 2000; Yip, 1992).”
An institution-based view of international business strategy: a focus on emerging economies (2008, unknown): “The traditional ''global strategy'' is built on business models profiting from the top of the global economic pyramid, namely, the one billion or so people (including a small percentage of highincome consumers in emerging economies) (Bartlett & Ghoshal, 1989; Yip, 1992).”
Terrorism and international business: A research agenda (2010, background): “Firms employ a mix of global and multidomestic (or multilocal) strategies when venturing abroad (Yip, 1995).”
International attention and multinational enterprise performance (2008, unknown): “this spectrum (Yip, 1995).”
The regional dimension of MNEs' foreign subsidiary localization (2009, background): “of globalization and localization is a central issue in IB research (e.g., Bartlett & Ghoshal, 1989; Doz, Santos, & Williamson, 2001; Porter, 1986; Prahalad & Doz, 1987; Yip, 1995).”
International market segmentation: issues and perspectives (2002, background): “If, at the same time, consumers in the targeted segments share the same needs, such strategies can also be highly effective (Yip, 1995).”
Marketing program standardization: A cross-country exploration (2004, background): “As markets are quickly becoming bborderless,Q marketing strategies that fail to recognize the similarities among markets can be at a competitive disadvantage (Levitt, 1983; Yip, 1995).”