Brand Concepts as Representations of Human Values: Do Cultural Congruity and Compatibility between values Matter?
By Carlos J. Torelli, Ayşegül Özsomer, S. Carvalho, Hean Tat Keh, Natalia Maehle. 2012
198 citations recorded by the source corpus.
Subfields: Marketing, Social Psychology, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/44720bbb924d4f0e831803e6043845af7155ce9e
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Marketing
- Xiaoling Guo
- Kevin Lane Keller
- R. Batra
- Adamantios Diamantopoulos
- Jan-Benedict E M Steenkamp
- Ayşegül Özsomer
In Social Psychology
In Sociology and Political Science
- Xiaoling Guo
- Kevin Lane Keller
- R. Batra
- Adamantios Diamantopoulos
- Jan-Benedict E M Steenkamp
- Ayşegül Özsomer
Citations in the corpus
- Integrating Marketing Communications: New Findings, New Lessons, and New Ideas (2016, background): “Brand messages can increase these Integrating Marketing Communications / 131 perceived “added value” benefits, for example, through mechanisms such as the transfer of cultural meaning (Batra andHomer 2004; McCracken 1989; Torelli et al. 2012).”
- Living in a Global World: Influence of Consumer Global Orientation on Attitudes toward Global Brands from Developed versus Emerging Countries (2013, background): “, China), consumers tend to be more group based and status sensitive (Torelli et al. 2012); thus, they are more likely to include other emerging countries in their in-group and to possess positive biases.”