Branded Products as a Passport to Global Citizenship: Perspectives from Developed and Developing Countries

By Yuliya Strizhakova, Robin A. Coulter, Linda L. Price. 2008

302 citations recorded by the source corpus.

Subfields: Gender Studies, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/221502f04e439f7743638f0179fc187f91e0de60

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Citations in the corpus

A bibliometric analysis of the global branding literature and a research agenda (2013, background): “This has ranged from branded product meanings (Strizhakova et al., 2008) to comparisons of brand personality (Guzmán & Paswan, 2009) and a brand’s cultural value (Park & Rabolt, 2009).”
The Interplay between Global and Local Brands: A Closer Look at Perceived Brand Globalness and Local Iconness (2012, background): “Similarly, teenagers and younger adults are more attracted to global brands (Hassan and Katsanis 1994; Strizhakova, Coulter, and Price 2008), endangering the feasibility of local iconness as an alternative strategy.”
A Taxonomy and Review of Positive Consumer Dispositions toward Foreign Countries and Globalization (2016, background): “Finally, at a country level, substantial evidence indicates that global brands have strong symbolic value to consumers from developing countries (Strizhakova, Coulter, and Price 2008), implying stronger main effects in these countries compared with highly developed countries.”
Living in a Global World: Influence of Consumer Global Orientation on Attitudes toward Global Brands from Developed versus Emerging Countries (2013, background): “…to products from foreign countries (Klein, Ettenson, and Krishnan 2006; Netemeyer, Durvasula, and Lichtenstein 1991; Shimp and Sharma 1987; Shimp, Sharma, and Shin 1995) or global brands (Alden, Steenkamp, and Batra 2006; Steenkamp, Batra, and Alden 2003; Strizhakova, Coulter, and Price 2008).”
How global brands create firm value: the 4V model (2014, background): “A second stream of research takes a consumer perspective and defines global brands as those brands that are perceived to be global by consumers and that are available in multiple world regions (Steenkamp et al., 2003; Strizhakova et al., 2008).”
How does consumers' Perception of Sports Stars' Personal Brand Promote Consumers’ brand love? A mediation model of global brand equity (2020, background): “Global brands contribute to the development of similar tastes and needs among consumers worldwide, which can produce economies of scope and scale, reduce the time costs of localization strategies and accelerate the time from design to market (Strizhakova et al., 2008).”