Sevtap Ünal

Marketing · 2011–2013

A researcher in the Science corpus: 3 papers; trusts 2 researchers and is trusted by 4 researchers here, as inferred from the citation graph.

Subfields

Whom Sevtap Ünal trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Gordon L. Fullerton
  2. Aaron C. Ahuvia
  3. David Jingjun Xu
  4. Matthew Thomson

Who trusts Sevtap Ünal overall

  1. Maisam Shirkhodaie
  2. Yoo-Jung Kim
  3. Mahsa Rastgoo-deylami
  4. Jinyoung Han
  5. Taanika Arora

Papers from Sevtap Ünal's perspective

Ordered by how strongly the researchers Sevtap Ünal trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Multivariate Data Analysis (Technometrics)
  2. The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands
  3. Permission-based mobile advertising
  4. Conceptual and operational aspects of brand loyalty: an empirical investigation
  5. The relationship between customer loyalty and customer satisfaction
  6. Beyond the Extended Self: Loved Objects and Consumers' Identity Narratives
  7. Falling in Love With a Product: the Structure of a Romantic Consumer-Product Relationship
  8. Customer repurchase intention: A general structural equation model
  9. The Impact of Brand Commitment on Loyalty to Retail Service Brands
  10. The Influence of Personalization in Affecting Consumer Attitudes toward Mobile Advertising in China (Journal of Computational Information Systems)

Their papers