Nostalgic emotion, experiential value, brand image, and consumption intentions of customers of nostalgic-themed restaurants.

By Hung-Bin Chen, S. Yeh, Tzung-Cheng Huan. 2014

241 citations recorded by the source corpus.

Subfields: Gender Studies, Marketing, Social Psychology

View Paper: https://www.semanticscholar.org/paper/8572c44d262af5b145118acb0c4d618fb1b5b443

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Gender Studies

1. Yao-Chin Wang

In Marketing

1. Maisam Shirkhodaie
2. C. Tsai
3. S. Yeh
4. Mahsa Rastgoo-deylami
5. Tzung-Cheng Huan
6. Yao-Chin Wang

In Social Psychology

1. C. Tsai
2. S. Yeh
3. Tzung-Cheng Huan
4. Yao-Chin Wang

Citations in the corpus

• Positive Word of Mouth Marketing: Explaining the Roles of Value Congruity and Brand Love (2016, background): “Values congruity can help improve the image (Chen et al., 2014).”
• Nostalgia as travel motivation and its impact on tourists' loyalty (2015, background): “Customer loyalty is often measured by an individual's willingness to repurchase a product, willingness to recommend the product to others (Han, Hsu, & Sheu, 2010), willingness to paymore for the product, actual purchase of a higher quantity of the product, andmaking the product the first choice amon”
• Experiential value in branding food tourism (2017, background): “For nostalgia-themed restaurants, Chen et al. (2014) proved the stimulated emotion of nostalgia is the driver for the consumers' perceived value, image and intention, revealing the necessity to manage aesthetics in this type of al value in branding food tourism.”