Consumer engagement with self-expressive brands: brand love and WOM outcomes

By E. Wallace, Isabel Buil, L. de Chernatony. 2014

494 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/9dcfff27493c12cd0748f7c41514bac00aac08f1

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In Marketing

In Organizational Behavior and Human Resource Management

In Sociology and Political Science

Citations in the corpus

Positive Word of Mouth Marketing: Explaining the Roles of Value Congruity and Brand Love (2016, background): “It is also researches on the acceptance the effect of brand love on the word of mouth; Nazari et al., 2014; Wallace et al., 2014; Fetscherin, 2014; Albert and Moronka, 2013; Unal and Aydin, 2013; Yasin and Shamim, 2013.”
Does experience affect engagement? Role of destination brand engagement in developing brand advocacy and revisit intentions (2020, background): “Wallace et al. (2014) suggested that consumer’s word-of-mouth and recommendations to advocate a company’s promotional events help the company maintain a positive image.”
Does gamification affect brand engagement and equity? A study in online brand communities (2020, unknown): “On one hand, the engaged consumers can be considered as potential brand activists (Wallace, Buil, & de Chernatony, 2014), and they are more likely to participate in different brand -related activities and exhibit a higher brand loyalty (Kwon, Kim, Sung, & Yoo, 2014).”
Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications (2019, background): “…a consumer's positively valenced emotional DCM engagement, the more likely they are to view the brand as part of themselves (Sprott, Czellar, and Spangenberg 2009; Wallace, Buil, and Dechernatony 2014), signifying a positive association between these concepts (Teixeira, Wedel, and Pieters 2012).”