Rodney Graeme Duffett

Sociology and Political Science · 2015–2020

A researcher in the Science corpus: 3 papers; trusts 37 researchers and is trusted by 5 researchers here, as inferred from the citation graph.

Subfields

• Sociology and Political Science — 33 citations into it; #9,264 of 22,756 by trust here, #13,305 by citations
• Marketing — 23 citations into it; #2,477 of 6,289 by trust here, #4,031 by citations
• Information Systems and Management — 14 citations into it; #1,694 of 3,842 by trust here, #2,790 by citations
• Literature and Literary Theory — 7 citations into it
• Communication — 6 citations into it
• Organizational Behavior and Human Resource Management — 5 citations into it

Whom Rodney Graeme Duffett trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Jing Zhang
2. Andy Field
3. Taanika Arora
4. Daire Hooper
5. Milad Dehghani
6. Jeremy Miles
7. En Mao
8. Bhawna Agarwal
9. Chan Yun Yoo
10. Lauren I. Labrecque

Who trusts Rodney Graeme Duffett overall

1. Ali Abdallah Alalwan
2. Yoon‐Joo Lee
3. Youssef Chetioui
4. Constantinos-Vasilios Priporas
5. B. Chillakuri
6. Hye Jin Yoon
7. Gunawan Bata Ilyas

Papers from Rodney Graeme Duffett's perspective

Ordered by how strongly the researchers Rodney Graeme Duffett trusts endorse each paper. Same corpus, a different order for every researcher.

1. The Interactive Advertising Model
2. Friends, Fans, and Followers: Do Ads Work on Social Networks? (Journal of Advertising Research)
3. Cyberspace Advertising vs. Other Media: Consumer vs. Mature Student Attitudes (Journal of Advertising Research)
4. From Online Motivations to Ad Clicks and to Behavioral Intentions: An Empirical Study of Consumer Response to Social Media Advertising
5. Facebook versus television: advertising value perceptions among females
6. Major influence factors in children's consumer socialization
7. Webpage Background and Viewer Attitudes (Journal of Advertising Research)
8. The Social Media Bible: Tactics, Tools, and Strategies for Business Success
9. Recognition and development of hope for South African organizational leaders
10. What drives college-age Generation Y consumers?

Their papers

• Facebook advertising's influence on intention-to-purchase and purchase amongst Millennials (2015) — 355 citations
• Influence of social media marketing communications on young consumers’ attitudes (2017) — 340 citations
• The YouTube Marketing Communication Effect on Cognitive, Affective and Behavioural Attitudes among Generation Z Consumers (2020) — 118 citations