Barbara Stern

Marketing · 2001–2007

A researcher in the Science corpus: 5 papers; trusts 2 researchers and is trusted by 15 researchers here, as inferred from the citation graph.

Subfields

Whom Barbara Stern trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Cristel A. Russell

Who trusts Barbara Stern overall

  1. Linda D. Hollebeek
  2. Rajesh Rajaguru
  3. Lauren I. Labrecque
  4. E. V. van Reijmersdal
  5. Hyosun Kim
  6. J. Martí-Parreño
  7. Christian Homburg
  8. Mary Beth Oliver
  9. Siyoung Chung
  10. Edith G. Smit

Papers from Barbara Stern's perspective

Ordered by how strongly the researchers Barbara Stern trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Social Learning Theory
  2. Recall of Brand Placements in Computer/Video Games (Journal of Advertising Research)
  3. Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude
  4. Applied Linear Statistical Models
  5. The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion
  6. The Drivers of Greenwashing
  7. A Quasi Experiment to Assess the Consumer and Informational Determinants of Nutrition Information Processing Activities: The Case of the Nutrition Labeling and Education Act
  8. Constraints on Sustainable Energy Consumption: Market System and Public Policy Challenges and Opportunities
  9. The New Greenwash?: Potential Marketing Problems with Carbon Offsets
  10. The Differential Interaction of Auditory and Visual Advertising Elements with Chinese and English

Their papers