The Marketers’ Prismatic Palette: A Review of Color Research and Future Directions

By Lauren I. Labrecque, Vanessa M. Patrick, George R. Milne. 2013

409 citations recorded by the source corpus.

Subfields: Experimental and Cognitive Psychology, Marketing, Social Psychology

View Paper: https://www.semanticscholar.org/paper/128bbdd8a1cf8d771e8aa14705f44039c965d266

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Experimental and Cognitive Psychology

1. Saïd Aboubaker Ettis
2. S. A. Brasel
3. Henrik Hagtvedt

In Marketing

1. Saïd Aboubaker Ettis
2. S. A. Brasel
3. Henrik Hagtvedt
4. Klaus-Peter Wiedmann
5. Jannick Bettels

In Social Psychology

1. Saïd Aboubaker Ettis
2. S. A. Brasel
3. Henrik Hagtvedt

Citations in the corpus

• Examining the relationships between online store atmospheric color, flow experience and consumer behavior (2017, background): “Although colors are used as a marketing tool, yet academic research on color is not abundant (Bagchi and Cheema, 2013; Labrecque et al., 2013).”
• Cross-Modal Communication: Sound Frequency Influences Consumer Responses to Color Lightness (2016, background): “As Labrecque, Patrick, and Milne (2013) note, marketing-relevant effects can arise from the three dimensions of color: hue, saturation, and value.”