Fostering Consumer–Brand Relationships in Social Media Environments: The Role of Parasocial Interaction

By Lauren I. Labrecque. 2014

897 citations recorded by the source corpus.

Subfields: Literature and Literary Theory, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/0aee0ed8579cff5baffdcbf0a7adce9982b40289

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Citations in the corpus

ASSESSING REFLECTIVE MODELS IN MARKETING RESEARCH: A COMPARISON BETWEEN PLS AND PLSc ESTIMATES (2018, methodology): “The final questionnaire was adapted from the telecommunication services study consisting predominantly a 5-point Likert scale measuring brand involvement (5 items), brand interactivity (5 items) (Merrilees & Fry, 2003; Labrecque, 2014) and brand equity (4 items) (Verhoef et al., 2007).”
The effects of social media influencers’ self-disclosure on behavioral intentions: The role of source credibility, parasocial relationships, and brand trust (2021, background): “…role in the development of “pseudo-relationships” with media figures – as high levels of ISD should create intimacy and trust between partners (Chung & Cho, 2017; Jiang et al., 2010; Labrecque, 2014) – and may consequently strengthen PSRs in the minds of media users with the SMIs they follow.”
“You are too friendly!” The negative effects of social media marketing on value perceptions of luxury fashion brands (2020, background): “Similarly, Labrecque (2014) found that brand-user engagement increased loyalty intentions and willingness to provide information to the brand.”
Examining online social brand engagement: a social presence theory perspective (2017, background): “…advancements in recent times have empowered both firms and consumers via increased access to information (Osei-Frimpong et al., 2016), which has also changed the nature or process of communication between the firm and the consumer (Gensler et al., 2013; Hudson et al., 2016; Labrecque, 2014).”
Exploring consumers' impulse buying behavior on social commerce platform: The role of parasocial interaction (2016, methodology): “Similarly, users may also develop PSI relationships with ther users on SCPs, especially with these celebrities and experts ho they can hardly communicate with off-site (Ballantine & artin, 2005; Labrecque, 2014).”
‘You really are a great big sister’ – parasocial relationships, credibility, and the moderating role of audience comments in influencer marketing (2020, methodology): “Horton & Wohl, 1956), as well as openness and interactivity (Labrecque, 2014).”