The impact of pronoun choices on consumer engagement actions: Exploring top global brands' social media communications

By Lauren I. Labrecque, K. Swani, Andrew T. Stephen. 2020

107 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science, Human-Computer Interaction

View Paper: https://www.semanticscholar.org/paper/bb16e1e2527bfa5443acb699c690e60c0aadab97