Online Personal Branding: Processes, Challenges, and Implications

By Lauren I. Labrecque, Ereni Markos, George R. Milne. 2011

469 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/d482b71930bc74aad22cfcc82fb4f58a2e39e6d1

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Florian Michahelles
2. Irena Pletikosa Cvijikj
3. R. Belk
4. Paul W. Ballantine
5. Andrew T. Stephen
6. Lucie K. Ozanne

In Sociology and Political Science

1. Florian Michahelles
2. Irena Pletikosa Cvijikj
3. Elyria Kemp
4. R. Belk
5. Andrew T. Stephen

Citations in the corpus

• Extended Self in a Digital World (2013, background): “This has led some participants and researchers to become concerned with actively managing identity and reputation and to warn against the phenomenon of “oversharing” (Labrecque, Markos, and Milne 2011; Shepherd 2005; Suler 2002; Zimmer and Hoffman 2011).”
• Online engagement factors on Facebook brand pages (2013, background): “…(Golder et al. 2007; Lampe et al. 2006), usage motivations (Joinson 2008; Raacke and Bonds-Raacke 2008), identity management and self-presentation (Labrecque et al. 2011; Zhao et al. 2008), social interactions (Kostakos and Venkatanathan 2010; Nazir et al. 2008), and privacy and information…”
• Developing Affective Brand Commitment through Social Media (2013, background): “It explores this phenomenon in the context of personal branding [Labrecque et al. 2011] for music artists and uses Facebook as a social medium.”