Paulo Rita
Sociology and Political Science · with Coelho · 2018
A researcher in the Science corpus: 1 paper; trusts 8 researchers and is trusted by 0 researchers here, as inferred from the citation graph.
Subfields
- Sociology and Political Science — 25 citations into it
- Marketing — 21 citations into it
Whom Paulo Rita trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
Papers from Paulo Rita's perspective
Ordered by how strongly the researchers Paulo Rita trusts endorse each paper. Same corpus, a different order for every researcher.
- Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies
- The Social Identity Theory of Intergroup Behavior.
- Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation
- Consumer engagement in a virtual brand community: An exploratory analysis
- Being Immersed in Social Networking Environment: Facebook Groups, Uses and Gratifications, and Social Outcomes (Cyberpsychology, Behavior, and Social Networking)
- Word of mouth communication within online communities: Conceptualizing the online social network
- International Journal of Information Management (International Journal of Information Management)
- Understanding and Mitigating the Effects of Device and Cloud Service Design Decisions on the Environmental Footprint of Digital Infrastructure (International Conference on Human Factors in Computing Systems)
- Brands as Relationship Partners: Warmth, Competence, and In-Between
- Online brand community engagement: Scale development and validation