Immediate and Delayed Emotional Consequences of Indulgence: The Moderating Influence of Personality Type on Mixed Emotions

By S. Ramanathan, Patti Y. Williams. 2006

285 citations recorded by the source corpus.

Subfields: Applied Psychology, Marketing, Safety Research

View Paper: https://www.semanticscholar.org/paper/e78ec478b3224fbe2c113d576a01835622ba504e

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Citations in the corpus

On the relationships among brand experience, hedonic emotions, and brand equity (2015, background): “On the other hand, hedonic emotions are formed without deliberate elaboration (Giner-Sorolla, 2001; Hung and Mukhopadhyay, 2012; Leary, 2007; Ramanathan and Williams, 2007).”
Beyond good and bad: Challenging the suggested role of emotions in customer experience (CX) research (2020, unknown): “, 2004), and experiencing indulgent consumption (Ramanathan and Williams, 2007).”
Experience Marketing: Concepts, Frameworks and Consumer Insights (2011, background): “In a food consumption context, Ramanathan and Williams (2007) gave undergraduate students an indulgent cookie and showed that their experienced emotions–both " hedonic " (i.e., spontaneous ) and " self-conscious " (i.e., higher-order) — were quite complex.”
Cross-Domain Effects of Guilt on Desire for Self-Improvement Products (2015, background): “…Khan and Dhar 2006; Kivetz and Keinan 2006; Kivetz and Simonson 2002; Levav and McGraw 2009), because selecting indulgent options (ex. chips and CDs) can further trigger feelings of guilt (e.g., Giner-Sorolla 2001; Hofmann and Fisher 2012; Ramanathan and Williams 2007; Zemack-Rugar et al. 2007).”
Helpful Hopefulness: The Effect of Future Positive Emotions on Consumption (2011, unknown): “This is similar to the manner in which chronic self-control or impulsiveness may alter responses to indulgent opportunities (Haws, Bearden, and Nenkov 2011; Ramanathan and Williams 2007) for those who are impulsive.”
Consumer experience and experiential marketing: a critical review (2013, background): “In a food consumption context, Ramanathan and Williams (2007) gave students an indulgent cookie and showed that the emotions that the college students experienced were quite complex.”
Emotion regulation consumption: When feeling better is the aim (2011, background): “A body of literature has emerged on the emotional consequences and tradeoffs of indulgences and hedonic consumption (Luce et al., 2001; Ramanthan and Williams, 2007).”
Hedonic Eating Goals and Emotion: When Sadness Decreases the Desire to Indulge (2014, background): “Impulsive consumers struggle with resisting indulgent temptations (Mukhopadhyay, Sengupta, and Ramanathan 2008; Ramanathan and Williams 2007); consequently, the potentially harmful consequences of indulgent consumption may be more accessible in impulsive consumers’ memories.”
Indulgence as Self Reward for Prior Shopping Restraint (2009, background): “Mukhopadhyay and Johar (2007) and Ramanathan and Williams (2007) both demonstrate that resisting temptations causes self-conscious emotions such as pride, and Mick and Faure (1998) demonstrated that pride and deservingness mediated the effects of achievement and attributions on self-gifting.”