On the relationships among brand experience, hedonic emotions, and brand equity

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The impacts of brand experiences on brand loyalty: mediators of brand love and trust (2017, background): “The finding that sensory experience is the main driver of brand love, to my best knowledge, could rarely be found in prior marketing literature, though some might have discussed the relationships between brand experience and emotional responses (Ding and Tseng, 2015; Stokburger-Sauer, 2012; ).”
Going back to its roots: Can hospitableness provide hotels competitive advantage over the sharing economy? (2019, background): “From a strategic marketing perspective, the 7 objective of a brand is to facilitate brand loyalty through memorable brand 8 consumption experiences (Ding & Tseng, 2015; Morrison & Crane, 2007; Ponsonby-9 Mccabe & Boyle, 2006; Voss, Roth, & Chase, 2008; Zomerdijk & Voss, 2010).”
A Cognitive Appraisal Process of Customer Delight: The Moderating Effect of Place Identity (2020, background): “In particular, hedonic emotions derived from hedonic consumption might motivate consumers to perform certain behaviors with the aim of re-experiencing pleasurable feelings (Ding and Tseng 2015).”
Brand experience and consumers’ willingness-to-pay (WTP) a price premium: Mediating role of brand credibility and perceived uniqueness (2018, background): “The rapidly increasing brand experience scholarship highlights its role in influencing critical consumer level outcomes such as loyalty (Ding and Tseng, 2015), repurchase intention (Ebrahim et al.”