Misleading Heuristics and Moderated Multiple Regression Models

By J. Irwin, G. McClelland. 2001

657 citations recorded by the source corpus.

Subfields: Management Science and Operations Research, Marketing, Statistics and Probability

View Paper: https://www.semanticscholar.org/paper/df2cc155c93525a7557fa4e8a27395a3a133bba3

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Citations in the corpus

The Presence of a Pleasant Ambient Scent in a Fashion Store (2013, background): “…scent (categorical variable, 0/1 coded), one of the individual differences (hedonic shopping motivation or affect intensity; continuous variables, mean corrected), and the interaction term of these two variables as independent variables (Cronbach, 1987; Irwin & McClelland, 2001; McClelland, 1997).”
Waiting time influence on the satisfaction‐loyalty relationship in services (2007, background): “Even if we are concerned by the interaction effect, we must include both service and waiting time satisfaction, the main effects in the regression (Baron and Kenny, 1986; Irwin and McClelland, 2001).”
How does product program innovativeness affect customer satisfaction? A comparison of goods and services (2011, methodology): “For interpretation purposes, we mean center the constituent variables, because the items rely on a Likert-scale (e.g., Irwin and McClelland 2001 ).”
Seeing the world through GREEN-tinted glasses: Green consumption values and responses to environmentally friendly products (2013, neutral): “1, panel a. Follow-up spotlight analyses (Irwin & McClelland, 2001) revealed that green consumers liked the all-purpose cleaner more than did non-green consumers when it was positioned as an EF product (b = .59, t = 5.00, p b .01).”
Referral Programs and Customer Value. (2011, background): “…the coefficient of Referral Program (0.917, p > 0.05) is not the average difference between referred and non-referred customers anymore, but the difference between the two groups on the day of acquisition, i.e., when the interaction variable LogDuration equals 0 (Irwin and McClelland 2001).”
Specific Investments in Marketing Relationships: Expropriation and Bonding Effects (2003, background): “When the focal independent and moderator variables are mean-centered, the regression coefficient for the independent variable reflects its influence on the dependent variable at the average value of the moderator variable (Irwin and McClelland 2001; Jaccard, Wan, and Turrisi 1990).”
Mean-Centering Does Not Alleviate Collinearity Problems in Moderated Multiple Regression Models (2007, methodology): “For an exposition of the distinction between simple effects and main effects, please refer to Irwin and McClelland (2001) .”
Distance factors and target market selection: the moderating effect of market potential (2009, background): “, individual coefficients from regression analysis can throw only limited light on the interaction effects, and many studies wrongly interpret interaction effects (a view also supported by Irwin and McClelland, 2001”