How does product program innovativeness affect customer satisfaction? A comparison of goods and services

By Ruth Stock. 2011

126 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/dcbfe98a95584f9d4e34bae82a08ff81544d598e

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Yao-bin Lu
2. Mark Brown
3. Ling Zhao
4. Frank Alpert
5. R. Shams

In Organizational Behavior and Human Resource Management

1. Ling Zhao
2. Yao-bin Lu
3. Mark Brown
4. Jun Yang
5. Shuwei Zhang
6. Frank Alpert
7. R. Shams
8. Nripendra P. Rana

Citations in the corpus

• Consumer perceived brand innovativeness (2015, background): “Given that the marketplace is inherently uncertain, a promotion of brand innovativeness serves as a signal to potentially influence consumers’ behavior (Henard and Dacin, 2010; Stock, 2011).”
• Impacts of Hedonic and Utilitarian User Motives on the Innovativeness of User-Developed Solutions: Motives for User-Developed Solutions (2015, unknown): “Therefore, it incorporates utility and novelty of the created solution (see Stock, 2011).”
• Do you get tired of socializing? An empirical explanation of discontinuous usage behaviour in social network services (2016, background): “Stock (2011) also proposed an inverted U-shaped relationship between the innovativeness of the offered goods and customer satisfaction.”