The effects of social- and self-motives on the intentions to share positive and negative word of mouth

By A. Alexandrov, B. Lilly, Emin Babakus. 2013

427 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/dea063a902ae9c6b8fd40a29501ccd30c7b44800

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Citations in the corpus

The Impact of Self-Congruity and Evaluation of the Place on WOM: Perspectives of Tourism Destination Residents (2021, background): “Based on the social exchange theory (Blau 2017; Emerson 1976), social motives such as social self-congruity and ideal social selfcongruity may drive social exchange (Alexandrov, Lilly, and Babakus 2013) in the format of information exchange such as participation in online forums.”
Using Message Strategy to Drive Consumer Behavioral Engagement on Social Media (2018, background): “The main social motivation is the need to belong to a social group (Alexandrov et al., 2013; Kim et al., 2014).”
Psychological Ownership Motivation and Use of Social Media (2015, neutral): “…with intentional behavioral models that suggest a causal sequence from unsatisfied needs to intentions to act to satisfy those needs (e.g., Alexandrov et al., 2013), we suggest that the higher the level of psychological ownership motivation collectively resulting from the underlying…”
Of “Likes” and “Pins”: The Effects of Consumers’ Attachment to Social Media (2015, background): “This WOM advocacy is affected by emotion (Berger and Milkman 2012), is used to gain personal and social benefits (Alexandrov, Lilly, and Babakus 2013), and when communicated on social media, may be used by consumers to help make their purchasing decisions (Pan and Chiou 2011).”
I’m Proud of It: Consumer Technology Appropriation and Psychological Ownership (2015, neutral): “One of the keymotivations for engaging in word-of-mouth behavior is a need for self-enhancement (Alexandrov, Lilly, and Babakus, 2013).”
What messages to post? Evaluating the popularity of social media communications in business versus consumer markets ☆ (2017, methodology): “Our research proceeds as follows:We present our theoretical framework using WOM psychological motivation theory (Berger, 2014; Berger and Milkman, 2012; Lovett et al., 2013; Alexandrov, Lilly, and Babakus, 2013) and discuss social media message decoding and encoding behaviors.”
Antecedents and outcomes of brand love: the mediating role of brand loyalty (2018, background): “…affective, behavioural, and intellectual) was based on Brakus, Schmitt, and Zarantonello (2009), brand love scale on Bagozzi, Batra, and Ahuvia (2014), brand loyalty scale on Jacoby and Chestnut (1978), and lastly positive WoM scale on Alexandrov, lilly, and Babakus (2013) (see Appendix 1).”
ENGAGEMENT WITH SOCIAL MEDIA CONTENT: A QUALITATIVE EXPLORATION (2018, result): “…to support brands (and other consumers) for which they have positive feelings, sharing is a more complex behavior that is likely motivated by an expectation of the gain of some personal and/or social benefit, similar to the motivations underlying word-of-mouth (Alexandrov, Lilly, and Babakus 2013).”