I’m Proud of It: Consumer Technology Appropriation and Psychological Ownership

By Colleen P. Kirk, Scott D. Swain, James Eric Gaskin. Journal of Marketing Theory and Practice, 2015

145 citations recorded by the source corpus.

In this conceptual paper, using the lens of self-design, we examine the relationship between consumer technology appropriation and psychological ownership, suggesting that pride plays a key and multifaceted role. Resolving discrepancies in the literature, we propose that authentic pride operates as an antecedent of psychological ownership, whereas hubristic pride strengthens the effect of psychological ownership on outcomes such as economic valuation and word-of-mouth. We further enrich the conceptualization by considering the moderating effects of the technology consumption context (public vs. private) as well as consumers’ perceptions of situation strength (strong vs. weak behavioral constraints).

Subfields: Experimental and Cognitive Psychology, Information Systems and Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/1b6f096b18550dc69da763a8f94ca6246c8def31

Citations in the corpus

• Individual Psychological Ownership: Concepts, Evidence, and Implications for Research in Marketing (2015, unknown): “In this issue, Kirk, Swain, and Gaskin (2015) suggest that interactivity in technology fosters the emergence of psychological ownership and identify antecedent and moderating phenomena.”
• “As if It Were Mine”: Imagery Works by Inducing Psychological Ownership (2015, unknown): “…or products that are socially invisible, services, or truly interactive forms of communication (for some evidence and thoughts on differential effects depending on the type of ownership target, see Kirk, Swain, and Gaskin, 2015 [in this issue]; Lessard-Bonaventure and Chebat, 2015 [in this issue]).”