ENGAGEMENT WITH SOCIAL MEDIA CONTENT: A QUALITATIVE EXPLORATION

By Holly A. Syrdal, Elten Briggs. 2018

116 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/79c0328da675af65df3316e30391c5812324c93f

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Yogesh Kumar Dwivedi
2. Elvira R. Ismagilova
3. Heikki Karjaluoto
4. Jamie Carlson
5. Jennifer E. Rowley
6. D. L. Hughes
7. Raffaele Filieri
8. Philipp A. Rauschnabel

In Organizational Behavior and Human Resource Management

1. Elvira R. Ismagilova
2. Jamie Carlson
3. Jennifer E. Rowley
4. Heikki Karjaluoto
5. Yogesh Kumar Dwivedi
6. Jari Tapani Salo
7. Raffaele Filieri
8. Philipp A. Rauschnabel

In Sociology and Political Science

1. Elvira R. Ismagilova
2. Yogesh Kumar Dwivedi
3. Heikki Karjaluoto
4. Jamie Carlson
5. Jennifer E. Rowley
6. Jari Tapani Salo
7. Raffaele Filieri
8. Philipp A. Rauschnabel

Citations in the corpus

• Setting the future of digital and social media marketing research: Perspectives and research propositions (2020, background): “Tafesse and Wien (2018) analyzed various strategies employed by companies such as transformational - where the experience and identity of the focal brand exhibits desirable psychological characteristics; in-formational - presents factual product; service information in clear terms and interactional…”