Holly A. Syrdal
Marketing · 2016–2018
A researcher in the Science corpus: 3 papers; trusts 3 researchers and is trusted by 0 researchers here, as inferred from the citation graph.
Subfields
- Marketing — 36 citations into it
- Sociology and Political Science — 31 citations into it
Whom Holly A. Syrdal trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
- Kirk Kristofferson
- Ashish Kumar
- A. Alexandrov
- Wilmar B. Schaufeli
- Linda D. Hollebeek
- K. White
- Bobby J. Calder
Papers from Holly A. Syrdal's perspective
Ordered by how strongly the researchers Holly A. Syrdal trusts endorse each paper. Same corpus, a different order for every researcher.
- Social Media? Get Serious! Understanding the Functional Building Blocks of Social Media
- The Measurement of Engagement and Burnout: A Two Sample Confirmatory Factor Analytic Approach
- The Nature of Slacktivism: How the Social Observability of an Initial Act of Token Support Affects Subsequent Prosocial Action
- From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior
- The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty (Computers in Human Behavior)
- Regression Models for Categorical Dependent Variables Using Stata
- The effects of social- and self-motives on the intentions to share positive and negative word of mouth
- Does “Liking” Lead to Loving? The Impact of Joining a Brand's Social Network on Marketing Outcomes
- Self-presentation and belonging on Facebook: How personality influences social media use and motivations
- Common methods variance detection in business research
Their papers
- ENGAGEMENT WITH SOCIAL MEDIA CONTENT: A QUALITATIVE EXPLORATION (2018) — 116 citations
- Don't Just “Like” Me, Promote Me: How Attachment and Attitude Influence Brand Related Behaviors on Social Media (2018) — 112 citations
- The Effect of Return Policy Leniency on Consumer Purchase and Return Decisions: A Meta-analytic Review (2016) — 275 citations