Anders Hauge Wien
Sociology and Political Science · 2018
A researcher in the Science corpus: 1 paper; trusts 5 researchers and is trusted by 0 researchers here, as inferred from the citation graph.
Subfields
- Sociology and Political Science — 18 citations into it
- Marketing — 11 citations into it
- Information Systems and Management — 6 citations into it
Whom Anders Hauge Wien trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
Papers from Anders Hauge Wien's perspective
Ordered by how strongly the researchers Anders Hauge Wien trusts endorse each paper. Same corpus, a different order for every researcher.
- What Makes Online Content Viral?
- On Brands and Word of Mouth
- Consumer engagement with self-expressive brands: brand love and WOM outcomes
- Introducing COBRAs
- Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy
- How to Transform Consumers into Fans of Your Brand
- Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation
- Customer Engagement: Exploring Customer Relationships Beyond Purchase
- Consumer – brand engagement on Facebook: liking and commenting behaviors
- Toward a theory of customer engagement marketing
Their papers
- Using Message Strategy to Drive Consumer Behavioral Engagement on Social Media (2018) — 110 citations