Using Message Strategy to Drive Consumer Behavioral Engagement on Social Media

By Wondwesen Tafesse, Anders Hauge Wien. 2018

110 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science, Human-Computer Interaction

View Paper: https://www.semanticscholar.org/paper/f9daad22ead7b85f3ef10742429fb31e5bf50018