Can Disclosures Lead Consumers to Resist Covert Persuasion? The Important Roles of Disclosure Timing and Type of Response

By Margaret C. Campbell, G. Mohr, Peeter W. J. Verlegh. 2013

232 citations recorded by the source corpus.

Subfields: Applied Psychology, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/dd5618bdd4800287fbb995b07beea904457c06e7

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Citations in the corpus

The Covert Advertising Recognition and Effects (CARE) model: Processes of persuasion in native advertising and other masked formats (2020, methodology): “Finally, a limited but growing body of empirical studies find that the negative downstream effects of advertising recognition can be mitigated by the extent to which consumers view covert advertising attempts as transparent (Wojdynski, Evans, and Hoy 2018) or appropriate (Campbell et al. 2013).”
“This Post is Sponsored” Effects of Sponsorship Disclosure on Persuasion Knowledge and Electronic Word of Mouth in the Context of Facebook (2017, background): “…that sponsorship disclosures can activate consumers' persuasion knowledge when shown in the context of other advertising outlets (e.g., television programs, radio programs, online advertising; Boerman, Van Reijmersdal, and Neijens 2012; Campbell, Mohr, and Verlegh 2013; Wojdynski and Evans 2016).”
Using Eye Tracking to Understand the Effects of Brand Placement Disclosure Types in Television Programs (2015, background): “However, Campbell, Mohr, and Verlegh (2013) found that top-of-mind awareness of a brand is lower after a brand placement disclosure compared with a context with no disclosure.”
Disclosing Instagram Influencer Advertising: The Effects of Disclosure Language on Advertising Recognition, Attitudes, and Behavioral Intent (2017, background): “…impact of disclosures indicate a significant negative effect on brand related attitudes (Boerman, van Reijmersdal, and Neijens 2012, 2014, 2015b; Campbell, Mohr, and Verlegh 2013; Wei, Fischer, and Main 2008; Wojdynski and Evans 2016), purchase intention (Tessitore and Geuens 2013), brand…”
Consumers and Artificial Intelligence: An Experiential Perspective (2020, unknown): “Moreover, research on the effects of disclosure on word of mouth (Tuk et al. 2009) and product placement (Campbell, Mohr, and Verlegh 2013) shows that situational factors may influence consumer reactions through an effect on cognitive capacity, and researchers can examine how these factors also…”
The effects of disclosure format on native advertising recognition and audience perceptions of legacy and online news publishers (2020, background): “Although the use of disclosures in various forms of advertising has been demonstrated to increase the likelihood of advertising recognition by consumers (Amazeen and Muddiman, 2017; Campbell et al., 2013; Iversen and Knudsen, 2017; Kim and Hancock, 2016; Wojdynski, 2016; Wojdynski and Evans, 2016; W”
Insights in adolescents’ advertising literacy, perceptions and responses regarding sponsored influencer videos and disclosures (2019, background): “Experimental studies among adults showed mixed effects of disclosures via advertising literacy on brand responses in several media (Campbell et al., 2013; Van Reijmersdal et al., 2015; Wojdynski & Evans, 2016).”
Narrative Transportation and Paratextual Features of Social Media in Viral Advertising (2018, background): “In turn, this effect may raise consumers’ suspicions about the ad’s intentions and claims (Nelson, Wood, and Paek 2009; van Reijmersdal et al. 2016) and elicit negative attitudes toward the advertised brand (Campbell, Mohr, and Verlegh 2012; Liljander, Gummerus, and Soderlund 2015).”
Disclosing sponsored Instagram posts: the role of material connection with the brand and message-sidedness when disclosing covert advertising (2019, background): “Therefore, it is important that future research further unravels the importance of such a non-sponsorship disclosure, especially now that sponsored content is a common practice, whereas four years ago Carr and Hayes (2014) assumed that consumers perceive a non-sponsorship disclosure as an unnecessar”
Rethinking the Persuasion Knowledge Model: Schematic Antecedents and Associative Outcomes of Persuasion Knowledge Activation for Covert Advertising (2015, background): “For example, a recent study by Campbell, Mohr, and Verlegh (2013) suggests that the positive brand attitudes resulting from exposure to a covert placement are no different even when persuasion knowledge is activated through the use of a disclosure during the covert ad.”
Informing consumers about 'hidden' advertising. A literature review of the effects of disclosing sponsored content (2016, methodology): “27 either directly or contingent upon specific conditions or processes (Boerman et al., 2012b, 2014, 2015a; Campbell et al., 2013; Tessitore & Geuens, 2013; Wei et al., 2008).”