Narrative Transportation and Paratextual Features of Social Media in Viral Advertising

By Yuri Seo, Xiaozhu Li, Yung Kyun Choi, Sukki Yoon. 2018

113 citations recorded by the source corpus.

Subfields: Literature and Literary Theory, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/a09676907bcefd0d11f0c942a77aa63ff5bb137c

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In Sociology and Political Science

1. Silvia Ranfagni

Citations in the corpus

• Exploring customers' responses to online service failure and recovery strategies during Covid‐19 pandemic: An actor–network theory perspective (2021, background): “Some individuals have been motivated to seek platforms containing social networks (Bansler & Havn, 2004; Loiacono & McCoy, 2018; Seo et al., 2018) to maintain connections with friends and family under Covid‐19 conditions.”