The effects of disclosure format on native advertising recognition and audience perceptions of legacy and online news publishers
By Michelle A. Amazeen, Bartosz W. Wojdynski. 2020
115 citations recorded by the source corpus.
Subfields: Literature and Literary Theory, Marketing, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/d2a3e8277f544a59cbf57fea3ecc99913e811342
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In Literature and Literary Theory
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Citations in the corpus
- The Covert Advertising Recognition and Effects (CARE) model: Processes of persuasion in native advertising and other masked formats (2020, background): “When they do not detect that it’s a paid advertisement, there’s evidence they largely receive it like organic content (Amazeen and Wojdynski 2018; Cole and Greer 2013; Hoofnagle and Meleshinsky 2015).”
- Reducing Native Advertising Deception: Revisiting the Antecedents and Consequences of Persuasion Knowledge in Digital News Contexts (2018, background): “Bartosz W. Wojdynski (Ph.D., University of North Carolina at Chapel Hill, 2011) is an assistant professor in the Grady College of Journalism and Mass Communication at the University of Georgia.”
- Conferring Resistance to Digital Disinformation: The Inoculating Influence of Procedural News Knowledge (2019, unknown): “In the case of native advertising, the covert nature of native ads may make it difficult for individuals to recognize their persuasive intent and therefore draw from relevant cognitive structures to effectively interpret their meaning (Amazeen & Wojdynski, 2018).”