M. Capella

Marketing · 2005–2014

A researcher in the Science corpus: 4 papers; trusts 13 researchers and is trusted by 1 researcher here, as inferred from the citation graph.

Subfields

• Marketing — 42 citations into it
• Sociology and Political Science — 29 citations into it; #19,541 of 22,756 by trust here, #8,438 by citations
• Organizational Behavior and Human Resource Management — 19 citations into it
• Literature and Literary Theory — 16 citations into it
• Education — 6 citations into it
• Gender Studies — 6 citations into it
• Information Systems and Management — 6 citations into it
• Applied Psychology — 5 citations into it

Whom M. Capella trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Annie Lang
2. Michelle R. Nelson
3. David Gefen
4. Yongjun Sung
5. S. Peters

Who trusts M. Capella overall

1. Juho Hamari

Papers from M. Capella's perspective

Ordered by how strongly the researchers M. Capella trusts endorse each paper. Same corpus, a different order for every researcher.

1. The Effects of Playing an Advergame on Young Children's Perceptions, Preferences, and Requests
2. The Development of Marketplace Persuasion Knowledge in Children, Adolescents, and Young Adults
3. Enjoyment of Advergames and Brand Attitudes
4. The limited capacity model of mediated message processing
5. The Effectiveness of "in-Game" Advertising: Comparing College Students' Explicit and Implicit Memory for Brand Names
6. Hispanic Attitudes Toward Advergames
7. Audience Response to Product Placements: An Integrative Framework and Future Research Agenda
8. The effectiveness of casual advergames on adolescents' brand attitudes
9. Children and the Changing World of Advertising
10. Motivations for Play in Online Games (Cyberpsychology, Behavior, and Social Networking)

Their papers

• The Gamification of Advertising: Analysis and Research Directions of In-Game Advertising, Advergames, and Advertising in Social Network Games (2013) — 401 citations
• The impact of customer‐to‐customer interactions in a high personal contact service setting (2005) — 263 citations
• The financial impact of loyalty programs in the hotel industry: A social exchange theory perspective (2014) — 120 citations
• Teenagers’ use of alternative shopping channels: A consumer socialization perspective (2006) — 158 citations