Kristiaan Helsen

Marketing · 2001–2011

A researcher in the Science corpus: 4 papers; trusts 10 researchers and is trusted by 5 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 25 citations into it; #4,651 of 6,289 by trust here, #3,394 by citations
• Sociology and Political Science — 13 citations into it
• Economics and Econometrics — 8 citations into it; #17,349 of 23,481 by trust here, #9,665 by citations
• Management Science and Operations Research — 7 citations into it; #9,718 of 11,946 by trust here, #9,383 by citations
• Organizational Behavior and Human Resource Management — 7 citations into it

Whom Kristiaan Helsen trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Tülin Erdem
2. Rohini Ahluwalia
3. D. Laufer
4. H. V. van Heerde
5. Harald J. van Heerde
6. Michael P. Keane

Who trusts Kristiaan Helsen overall

1. Kathleen Cleeren
2. Fons Wijnhoven
3. H. V. van Heerde

Papers from Kristiaan Helsen's perspective

Ordered by how strongly the researchers Kristiaan Helsen trusts endorse each paper. Same corpus, a different order for every researcher.

1. The Category-Demand Effects of Price Promotions
2. The Long-Term Effects of Price Promotions on Category Incidence, Brand Choice, and Purchase Quantity
3. Decision-Making Under Uncertainty: Capturing Dynamic Brand Choice Processes in Turbulent Consumer Goods Markets
4. A Dynamic Model of Brand Choice When Price and Advertising Signal Product Quality
5. An Empirical Investigation of the Spillover Effects of Advertising and Sales Promotions in Umbrella Branding
6. Differences in consumer attributions of blame between men and women: The role of perceived vulnerability and empathic concern
7. The Dynamic Effect of Innovation on Market Structure
8. A note on modeling consumer reactions to a crisis: The case of the mad cow disease
9. Consumer Response to Negative Publicity: The Moderating Role of Commitment
10. Competitive Reactions to Advertising and Promotion Attacks

Their papers

• The Impact of a Product-Harm Crisis on Marketing Effectiveness (2007) — 418 citations
• Weathering product-harm crises (2008) — 231 citations
• Toward an understanding of price wars: Their nature and how they erupt (2001) — 121 citations
• Consumer learning in a turbulent Market environment: Modeling Consumer Choice Dynamics after a Product-harm Crisis (2011) — 154 citations