Els Gijsbrechts

Marketing · 2000–2008

A researcher in the Science corpus: 5 papers; trusts 8 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom Els Gijsbrechts trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Kusum L. Ailawadi
  2. Tülin Erdem
  3. Vishal Singh
  4. Koen Pauwels
  5. Gavan J. Fitzsimons
  6. Vincent R. Nijs

Who trusts Els Gijsbrechts overall

  1. A. Gürhan Kök

Papers from Els Gijsbrechts's perspective

Ordered by how strongly the researchers Els Gijsbrechts trusts endorse each paper. Same corpus, a different order for every researcher.

  1. The Long-Term Effects of Price Promotions on Category Incidence, Brand Choice, and Purchase Quantity
  2. Brand and Quantity Choice Dynamics Under Price Uncertainty
  3. Competitive Reactions to Advertising and Promotion Attacks
  4. Modeling Multiple Sources of State Dependence in Random Utility Models: A Distributed Lag Approach
  5. Market Entry and Consumer Behavior: An Investigation of a Wal-Mart Supercenter
  6. The Dynamic Effect of Innovation on Market Structure
  7. Retail-Price Drivers and Retailer Profits
  8. A Benefit Congruency Framework of Sales Promotion Effectiveness
  9. New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry
  10. Pleasant Surprises: Consumer Response to Unexpected In-Store Coupons

Their papers