B. Murthi

Marketing · 2001–2007

A researcher in the Science corpus: 3 papers; trusts 4 researchers and is trusted by 8 researchers here, as inferred from the citation graph.

Subfields

Whom B. Murthi trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Claudio Lucchese
  2. Peter E. Rossi
  3. Michael D. Smith
  4. Greg Shaffer
  5. Greg M. Allenby
  6. Hau L. Lee
  7. Yuxin Chen

Who trusts B. Murthi overall

  1. Mehrbakhsh Nilashi
  2. Othman bin Ibrahim
  3. Avi Goldfarb
  4. Karamollah Bagherifard
  5. Omneya H. Abdelsalam
  6. Gediminas Adomavicius
  7. Younghwa Lee
  8. Ming Chen
  9. Hong Sheng

Papers from B. Murthi's perspective

Ordered by how strongly the researchers B. Murthi trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Bayesian Statistics and Marketing
  2. Bayesian Forecasting and Dynamic Models (2nd edn)
  3. The Dynamic Effect of Innovation on Market Structure
  4. Bayesian Statistical Modelling (Technometrics)
  5. Optimal Estimation of Dynamic Systems
  6. Planning Marketing-Mix Strategies in the Presence of Interaction Effects
  7. Reasoning About Competitive Reactions: Evidence from Executives
  8. The Emergence of Market Structure in New Repeat-Purchase Categories: The Interplay of Market Share and Retailer Distribution
  9. An Introduction to Modern Bayesian Econometrics
  10. Assessing When Increased Media Weight of Real-World Advertisements Helps Sales

Their papers