Relationship Marketing Activities, Commitment, and Membership Behaviors in Professional Associations
By T. Gruen, John O. Summers, F. Acito. 2000
1,196 citations recorded by the source corpus.
Subfields: Organizational Behavior and Human Resource Management, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/c99dc9ca049fdec7679bea193d281eefd01ad8f8
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Organizational Behavior and Human Resource Management
In Sociology and Political Science
Citations in the corpus
- Customer Relationship Management: Its Dimensions and Effect on Customer Outcomes (2004, neutral): “Interest in CRM is gaining momentum among academicians and businesspeople (e.g., Gruen, Summers, and Acito 2000; Rigby and Ledingham 2004; Srivastava, Shervani, and Fahey 1999; Thomas, Blattberg, and Fox 2004), and progressive companies, such as IBM and Boise Cascade, are placing greater priority…”
- Word-of-mouth communications in marketing: a meta-analytic review of the antecedents and moderators (2008, result): “This definition is in agreement with Dwyer et al. (1987) conceptualization of buyer-seller relationships and is also consistent with Morgan and Hunt’ s( 1994, p. 23) definition of commitment as “an exchange partner believing that an ongoing relationship with another is so important as to warrant max”
- Predictors of Relationship Quality and Relationship Outcomes in Luxury Restaurants (2006, background): “Because commitment involves vulnerability and sacrifice, consumers are not likely to show a high level of commitment unless relationship quality has already been established (Gruen et al., 2000).”
- Effects of Reputation, Relational Satisfaction, and Customer–Company Identification on Positive Word-of-Mouth Intentions (2009, background): “…who identify with a company express their identification by performing extra role behaviors, such as engaging in WOM activities, recruiting customers, suggesting improvement ideas to the company, and communicating proactively about anticipated problems (Bettencourt, 1997; Gruen et al., 2000).”
- Seeing relationships through the lens of psychological contracts: the structure of consumer service relationships (2017, background): “Essentially, some customers respond favorably to relational overtures, while others may not, and some could even respond negatively—all while maintaining a base level of continued patronage (Dick and Basu 1994; Gruen et al. 2000; Sheth and Shah 2003; Liu 2007).”
- The influence of customer perceptions on financial performance in financial services (2009, background): “256) proposed that “loyalty necessitates satisfaction, but satisfaction does not always lead to loyalty”, several authors found evidence suggesting that relationship commitment motivates buyers to demonstrate their loyalty ( Gruen et al. , 2000”
- Social Identity Perspective on Brand loyalty (2012, background): “In this line of research, constructs, such as perceived value (Sweeney and Soutar, 2001; Zeithaml, 1988), and trust & commitment (Garbarino and Johnson, 1999; Gruen et al., 2000; Morgan and Hunt, 1994) receive much attention as central indicators and predictors of strong customer relationship.”
- Customers as Good Soldiers: Examining Citizenship Behaviors in Internet Service Deliveries (2005, background): “Gruen, Summers, and Acito (2002), on the other hand, conceptualize coproduction more broadly as mainly consisting of extra-role behaviors and distinguished it from customer participation, which they define as the extent to which customers consume the services of the organization.”
- Market-oriented organizations in an emerging economy: A study of missing links (2003, methodology): “Previous use of AMOS for CFA and/or structural equation modeling analyses can be found in several articles (e.g., Perdue and Summers, 1991; Gruen et al., 2000).”