Social Identity Perspective on Brand loyalty

By Hongwei He, Yan Li, L. Harris. 2012

591 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/f7b1b357e40f8cb4d27f93e7ac17e970949cfb5e

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Citations in the corpus

On the relationship between consumer-brand identification, brand community, and brand loyalty (2018, background): “, 2005; Bhattacharya and Sen, 2003) or between brands and consumers (He et al., 2012; He and Li, 2011; Kim et al., 2001).”
Brand Management in the Era of Social Media: Social Visibility of Consumption and Customer Brand Identification (2018, background): “Social visibility of consumption (SVC) is consistent with the notion of conspicuous consumption, where customers engage in purchasing products from prestigious brands to enhance their social status (He, Li, and Harris 2012; Kirmani, Sood, and Bridges 1999).”
IMC antecedents and the consequences of planned brand identity in higher education (2017, unknown): “Planned brand identity scales (Cole et al., 2006; Gioia and Thomas, 1996; He et al., 2012) were adapted to the higher education context.”
Re-examining the relationships among perceived quality, value, satisfaction, and destination loyalty (2018, methodology): “Unidimensional operationalization of PV (also referred to as the “simplified” approach, see Sanchez-Fernandez and IniestaBonillo, 2007) is the widely adopted method in both tourism and other industries including retail (He et al., 2012) and public transport (Lai and Chen, 2011).”
Understanding the effect of social media marketing activities: The mediation of social identification, perceived value, and satisfaction (2019, result): “Similarly, existing studies empirically validated the fact that perceived value is influenced by the level of brand identification (He et al., 2012; So et al., 2013).”
Brand loyalty: Exploring self-brand connection and brand experience (2018, background): “Before consumers will form any kind of relationship with a brand, such as a self-brand connection, brand personality should engender trust (He et al., 2012).”
Customers' need for uniqueness theory versus brand congruence theory: The impact on satisfaction with social network sites (2020, unknown): “To give examples of this, He, Li and Harris (2012) argued that customer satisfaction is the fit between the performance of a brand and the expectations of customers, whereas Delgado-Ballester and Munuera-Aleman (2001) and Schau, Muniz and Arnould (2009) argued that customer satisfaction is related…”
Conversational robo advisors as surrogates of trust: onboarding experience, firm perception, and consumer financial decision making (2020, background): “…trust have been shown to positively affect a wide array of both perceptual and behavioral outcomes, from increasing relationship satisfaction and team performance (Jones and George 1998) to cooperative behavior (Rousseau et al. 1998) and greater long-term customer loyalty (He et al. 2012).”